ReadGlobe · Persuasion & influence
The levers that move minds — and the biases that make us moveable.
Reciprocity is the deep social rule that we feel obliged to return what others give us — a favour, a gift, a…
Mental model · updated 30 Jun 2026
Incentives are the rewards and punishments that drive behaviour. To predict what people will do, look not at what they…
Mental model · updated 29 May 2026
Social proof is our tendency to decide what’s correct by watching what others do — especially under uncertainty. When…
Mental model · updated 1 Jul 2026
Authority bias is the tendency to over-trust and obey an authority figure regardless of the content of what they say.…
Cognitive bias · updated 29 May 2026
Anchoring bias is the tendency to rely too heavily on the first piece of information encountered — the “anchor” — when…
Cognitive bias · updated 29 May 2026
Written by Paulo de Vries · free to read, no sign-up