Why dear things sell

A Paris grocer asks forty francs for February asparagus and explains why the price is the point. Two Englishmen prove her right a minute later.

1 min · Brillat-Savarin · The Physiology of Taste · tr. Fayette Robinson · 1854 translation · public domain


Passing one day in February, by the Palais Royal, I paused before the shop of Mme Chevet, the largest dealer in comestibles in Paris, who always wished me well. Seeing a large box of asparagus, the smallest of which was large as my finger, I asked the price. "Forty francs," said she. "They are very fine, but only a king or prince could eat at such a rate." "You are wrong sir," said she, "such things never go to palaces, but I will sell the asparagus.

"There are now in this city at least three hundred rich men, capitalists and financiers, retained at home by gout, colds, and doctors. They are always busy to ascertain what will revive them and send their valets out on voyages of discovery. Some one of them will remark this asparagus, and it will be bought. It may be, some pretty woman will pass with her lover, and say, 'what fine asparagus. How well my servant dresses it.' The lover then does not hesitate, and I will tell you a secret, that dear things are sold more easily than cheap ones."

As she spoke two fat Englishmen passed us. They seemed struck at once. One seized hold of the asparagus and without asking the price paid for it, and as he walked away whistled "God save the King."

"Monsieur," said Madame Chevet, "a thousand things like this happen every day."

From The Physiology of Taste, 1854 translation. Public domain — read the whole book free.

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